top of page

Winter of Enchantment

Holiday event that infuses rich traditions of a New Mexico Christmas with the charm of a farm. 


Welcome to Albuquerque’s newest seasonal celebration, Winter of Enchantment, proudly presented by Big Jim Farms, one of our area’s longest-standing agricultural families. Some folks may have come by in the past to pick sunflowers with us or learn how to make chile ristras, but there’s so much magic this time of year too.

Nestled on a picturesque 16-acre tract of land near the river, at Coors and Montano (brand new location), this isn't your average holiday celebration. 

Starting November 24th until December 31st, we’re creating a rustic wonderland along the Rio Grande for everyone to experience the warmth of gathering together while honoring this place we call home, its rich traditions, and the deeper meanings that Winter has for us. Winter of Enchantment will be a holiday event that infuses rich traditions of a New Mexico Christmas with the charm of a farm. 

Embrace the enchantment as you stroll through a radiant display of dazzling lights under the New Mexico night sky. Discover the heartwarming traditions of the Land of Enchantment, with luminarias, live mariachi music, and holiday shopping from local vendors. Savor the flavors of New Mexico with food trucks serving up locally sourced, seasonal favorites, and raise a glass to the season with local beer and wine.

Capture the magic with family photo stations and get ready to meet our very own Cowboy Santa, ready to hear your holiday wishes. Experience the true spirit of the season with a live nativity featuring farm animals and get lost in the captivating tales of our storytellers. Hop on a sleigh hayride, learn the art of tamale and red chile workshops, and immerse yourself in the joy of caroling.

While our list of offerings is long, we need you and your good tidings to make this as special as it can be. Please help us reclaim the holidays for our community, spread the love, reconnect with our roots, and rekindle our sense of place. ‘Tis the season, y’all!

Big Jim’s Christmas Tree Farm + Wreaths // Garland + Poinsettia Greenhouse + Farm Market + Luminarias + Local Artisans // Producers for holiday shopping + Enchanted Gift Boxes + Live Music + DJ’s + Mariachis + Hot Air Balloon Rides by Rainbow Ryders + Local Beer by Steel Bender Brewery // Wine by Sheehan Winery + Immaculate Hot Cocoa + Food Trucks {serving locally-sourced, seasonal, New Mexican Christmas favorites} + Sweet Makers + Heated Dining //Vendors // Dancing Tents + Weekly 4-Course Farm Community Dinners by Chef Jon Young + Bonfires + Sleigh-Hay Rides + Cowboy Santa + Roaming Carolers + Tamale & Red Chile Making Workshops + Family Photo Stations + Live Farm Nativity + Storytelling + Christmas Light Displays + 4H animals & gift wrapping + MORE!

At Winter of Enchantment, we're more than just an event; we're a community rooted in the traditions and agriculture of New Mexico. As we embark on this magical journey, we invite you to be part of our vision to create more seasonal celebrations that honor our local roots and traditions.

In the spirit of the season, Winter of Enchantment will be donating a portion of Christmas tree sales to charitable organizations that benefit children, families, and agriculture. We will also donate our farm dinner offerings on Thanksgiving to a local food shelter. Drop off location for Coats for Kids.

(Brand new location from our other farms! So do not get confused. Google Maps new address)
Winter of Enchantment
4140 Montano Road NW
Albuquerque, NM
Southeast Corner of Coors & Montano near Sprouts & Bosque School

Monday: 10am to 6pm
Tuesday: 10am to 6pm
Wednesday: 10am to 6pm
Thursday: 10am to 6pm
Friday: 10am to 8pm
Saturday: 10am to 8pm
Sunday: 10am to 8pm

***Live music, Food trucks, Beer/Wine, & Vendors will only be available Friday, Saturday, and Sunday. All other activities will be happening 7 days a week.

Ticketed event. Buy tickets at

***If you only want to buy a Christmas tree or visit our farm stand, you do not need a ticket. Free entry

Monday - Thursday 
10:00am - 6:00pm
Adult ages 12 and up $10
Child ages 3 - 12 $7
Child under 3 free

Friday, Saturday, or Sunday
10:00am - 8:00pm
Adult ages 12 and up $15
Child ages 3 - 12 $12
Child under 3 free

What is included:
Monday – Thursday
Includes Sleigh hay ride, Live Farm Animal Nativity, Photo Stations, Big Jim's Christmas tree farm, bonfire, luminaria display, Christmas light displays, and other kids activities.

Friday, Saturday, or Sunday
Includes all activities, in addition to live music, holiday vendors, beer/wine garden, food trucks, and other entertainment.

Workshops are a separate fee and must be booked in advance on our website. Workshops include: 
Winter Field Trips
Tamale Making Class
Red Chile Making Class
Herbalist Workshop ~ Winter tonics
Santero (painter of saints) speaker presentation by artist Vicente Telles & painting classes by artist Patricia Meccia

Farm Dinners by Chef Jon Young
4 course farm dinner w/ beer & wine pairings. Must book tickets seperate in advance on our website.

Entertainment Schedule - Included with general admission ticket

Friday - November 24th
Nathaniel Krantz & Dance w/ Donny 5pm - 8pm

Saturday - November 25th
Mariachis 3:30pm - 4:30pm
Severo Y Grupo Fuego 5pm-8pm
Rainbow Ryders Hot Air Balloon Rides

Sunday - November 26th
Duke City Swing 12pm
Micky Cruz 5pm-8pm

Friday - December 1st
Raven Rutherford & her Sweet Potato Pie Band 5pm-8pm

Saturday - December 2nd
Mariachis 3:30pm - 4:30pm
Echo Garden 5pm-8pm

Sunday - December 3rd
Duke City Swing 12pm
Felix y Los Gatos 5pm-8pm

Friday - December 8th
The Chachalacas 5pm-8pm

Saturday - December 9th
Mariachis 3:30pm - 4:30pm
La Rondalla 5pm-8pm

Sunday - December 10th
Micky Cruz 5pm-8pm

Friday - December 15th
Arroyo Dreams 5pm-8pm 

Saturday - December 16th
Mariachis 3:30pm - 4:30pm
The Chachalacas 5pm-8pm
Rainbow Ryders Hot Air Balloon Rides

Sunday - December 17th
Duke City Swing 12pm
Felix y Los Gatos 5pm-8pm

Friday - December 22nd
Ross Brothers Band 5pm-8pm

Saturday - December 23rd
Mariachi Tenampa 5pm-7pm

Sunday - December 24th
Christmas Caroling

Friday - December 29th
JD Smooth Band Duo 5pm-8pm

Saturday - December 30th
Mariachis 3:30pm - 4:30pm
Nathaniel Krantz & Dance w/ Donny 5pm-8pm
Rainbow Ryders Hot Air Balloon Rides

Sunday - December 31st
Still looking to book. Email if interested

Stay in touch!
Chile plant

Your message was sent successfully!

Big Jim Farms Proudly Partners with and is Sponsored By: 
New Mexico Kids logo red for print.jpg
bottom of page